Counselors Academy's annual spring conference is finally here. Over 130 agency owners, senior executives and management consultants are meeting in Naples, Florida, to recharge, learn, share and figure out better ways to work on their businesses, not just in them.
There's a full slate of learning and networking opportunities planned for the three-day conference, most of which center around helping PR firm entrepreneurs become stronger leaders and better managers. Monday morning started with a number of round table discussions where agency owners and business consultants exchanged ideas around new operating strategies and methods for making their firms more competitive and more compelling.
Currently, Pete Blackshaw of Nielsen Online, is sharing his experience and vision of word of mouth marketing and social media's influence on brand reputation and management. We'll cover what he had to say in a future post.
New this year will be regular updates on the blog, provided by students from The College of Charleston's Public Relations Student Society of America chapter. The students will be covering the proceedings throughout the day and updating the blog in the afternoons, providing a running commentary from the day's activities. It's our first attempt at this type of coverage and we're eager to get your feedback. Please comment freely and tell us what you think.
More to come.
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