Greenwashing

A colleague recently passed along an announcement from a well-known paint company.  Appears said company is launching its new line of eco-friendly paints.  Wow!  I was excited to think that someone had finally cracked the code and made a more environmentally sound paint product.  Not so fast.  You see, these paints just have eco-friendly sounding names like Rainforest Green and Lakewater Blue.  Shut up!  It would seem this company thinks that by calling its products eco-friendly -- presto, chango -- they are.  That, my friends, is greenwashing at its best.  And not only is it bad for the environment, it doesn't paint PR professionals in a very good light either.