Walking the Walk

Spring Conference roundtable presenter Steve Cody is featured today on the PRSA ComPRehension blog. An excerpt from his posting, "Walking the Walk" follows:

Blogging is so much more than just an important tool in the overall public relations counselor’s arsenal. Rather, it represents that rare opportunity in which we can not only provide counsel, but “live the experience” as well.

It was that intention to live the experience that first drove me to launch my own blog, Repman, two years ago. As is the case with any client I counsel, I was intent on first discovering what the “competition” was doing, what I could uniquely own and, critically, what fresh content I could generate to reinforce my desired positioning and point of view (POV) ...

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