There's a First Time for Everything

by Neal Osti and Katie Varn, College of Charleston

As Counselors arrived in Naples, they were greeted by smiling friends they’ve met at conferences past. However, amidst the sea of familiar faces drifted a number of new members to the Counselors Academy. These members joined a group of the most elite and thought members of the PR industry to experience a sharing of knowledge and opportunity unlike any other.

Matt Tumminello, Target 10, New York, felt the most valuable thing he has taken from the Counselors Academy Spring Conference was the networking opportunity. “The ability to talk to people who do the exact same thing you do is fantastic… rarely are we talking to our peers on this kind of level.”

For Ryan Rex, Rex PR, Tulsa, OK, he learned the most at Counselors Academy from the experience itself and the relationships he developed with the people he met. “I have already established some relationships, I have one business lead, and just from a people perspective, to have a resource in somebody that you can tap into and have a free and open discussion about best practices with is invaluable.”

In speaking with new comers to the conference, one recurring theme was the appreciation for the new relationships that were built.  Chuck Norman, S&A Cherokee, Raleigh-Durham, NC, agrees with this sentiment .

Dana Hughens, Fleishman-Hillard, Raleigh, NC, gained great insight from the New Media Communications Boot Camp seminar on how to implement her basic knowledge of technology into media relations effectively. “I can help my younger employees to use their expertise of digital knowledge strategically.”

For these new members, the experience has been priceless, and they now look forward to flying out to Palm Springs next year.

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