Whatever Suits...

Why Small Is the New Big

Spring Conference breakout presenter Jason Anthoine, APR is featured today on the PRSA ComPRehension blog. An excerpt from his posting, "Small Is the New Big" follows:

Several years ago, an “intergalactic” firm approached me about them wanting to purchase my firm. Their firm was and is a very reputable firm, with offices all over the globe and an impressive client list. So we went through the typical awkward dance firms go through while entertaining an acquisition...

Click here to read the full post and comments.

Registration is still open for the 2008 Counselors Academy Spring Conference Survival of the Fleetest: Anticipate. Adapt. Act. Visit this page for all schedule and registration information.

CA Podcast 2: A Few Minutes with Pete Blackshaw

Below is the second in a series of podcasts highlighting the upcoming Counselors Academy Spring Conference. The conference is scheduled for May 18-20 in Naples, Florida. You can register online at this link.

This episode of the podcast features Pete Blackshaw, who is executive vice president of Nielsen Online Strategic Services and a co-founder of the Word of Mouth Marketing Association. Blackshaw is the scheduled keynote presenter for the conference and he'll talk about the evolving power of consumer-generated media and its impact on branding, reputation management and public relations. In this podcast, he shares some of his insights and gives a sneak peak of what he'll cover during his keynote.

Download the podcast at the link below. It arrives as an MP3 file, which you can play in your favorite media player.
Download CA Spring Conference Podcast 2.mp3

Enjoy.